Stop overthinking.
Start evolving.
Your life looks successful on paper, but you’re short on time and joy. Wanting more doesn’t make you ungrateful. It means you’re ready for your next chapter. Let’s turn that into clear, achievable steps.
15 minutes · virtual · no obligation
Sound familiar?
“I have everything I’m supposed to want. Why do I feel like this?”
“Why can’t I just push through?”
“I should be grateful. Why do I still want more?”
That inner script is exhausting. You don’t need more willpower. You need clarity about what matters most, what’s working, and what to change next, one steady step at a time.
There are no “other people.”
There are only people doing other things to get other results. Together we’ll look at what you’re doing now, what it’s getting you, and what you’d like to try instead.
Why work with me?
Lasting change takes more than positive thinking. My approach blends psychology, 20 years of corporate experience, and the discipline of training.
Career transitions
Make your next career move with clarity instead of guilt, with a coach who has spent 20 years in the corporate world.
Energy and wellness
Rebuild your energy with healthy habits that fit a full life, guided by a certified RRCA Run Coach.
Sustainable leadership
Lead in a way you can sustain, grounded in Industrial-Organizational Psychology principles.
About Sarah
I’m Sarah Haberland. With 20 years in Corporate America and a Master’s in Industrial-Organizational Psychology, I understand the pressure you’re under.
As an ICF ACC-level coach and RRCA Run Coach, I bridge the gap between mental clarity and physical performance. I don’t just coach. I partner with you.
Being human is hard.
I’ve struggled in my own life, too. The tools I gained through coaching helped me get unstuck and reach my goals, and I’d love to help you do the same.
What inspires me
The older I get, the more I realize that I want to make a positive difference in the world. I want to help people grow and realize their dreams.
I used to think a lot of things in life were for “other people.” Things happened to “other people,” and I would wonder why it wasn’t happening for me. Spoiler alert: there are no “other people.” Often, we just have to get out of our own way. We have to recognize and overcome limiting beliefs.
This is where coaching comes in. We have to question how we’re thinking and whether it’s working for us. We have to stay curious and decide what matters most, so we can prioritize those things and reach our goals, step by step.
My wellness journey
I enjoyed running as a kid, then hated it in middle and high school. I started running in my late 30s, and now I really enjoy it as a way to stay active and let my mind chill out. I recently became a certified Road Runners Club of America running coach. See my RRCA coach profile.
I try to stick to a whole food plant-based menu. You don’t need to be a runner or plant-based. Just know I can help you stay accountable for your goals and that next healthy step. It’s about progress, not perfection!
What is the next healthy step you can take toward your goal?
Coaching services
Wellness coaching
Wellness looks different at different points in life, so I won’t define it for you. Together we’ll find healthy habits that fit a full calendar and give you energy back.
Personal development
Wanting more doesn’t make you ungrateful. We’ll get clear on what matters most to you, question the thoughts holding you back, and build steps toward your personal or career goals.
“Sarah helped me get clear on steps I needed to take to reach my artistic goals. She gave me useful and achievable action steps and was an awesome listener as I got clear on my path. I felt understood and supported as well as challenged to push myself in my work. I hope to work with her again in the future!”
Lauren W., WIRun coaching
You don’t have to be born an athlete. I didn’t run past a gym-class mile until I was about 37. Now I’m an RRCA coach with several 10Ks and a half marathon behind me.

Coaching packages
Pick the path that fits your goals. Every journey starts with a free discovery call.
The 10-Session Kickstart
or 2 monthly payments of $900
- 10 one-hour sessions
Best for: Clients going after a specific, short-term goal, like preparing for a promotion or starting a concrete running program.
Start with a free callThe 6-Month Evolution
or 6 monthly payments of $425
- 12 bi-weekly sessions
- Text and email support between sessions
Best for: Clients navigating a deep career transition, building consistent wellness habits, or training for a half marathon.
Start with a free callThe 1-Year Transformation
or 12 monthly payments of $400
- 24 bi-weekly sessions
- Urgent phone check-ins
Best for: Executives, entrepreneurs, and anyone committed to full-scale behavioral and lifestyle shifts over 12 months.
Start with a free callMonthly membership
Prefer steady support to a fixed program? Join a small group, get one private session every month, and stay supported between calls.
🌟 The I.M.A.G.I.N.E. G.O.A.T. Framework
- I – Insight: Learning from each other’s shared wisdom.
- M – Momentum: Building consistent forward progress.
- A – Alignment: Staying grounded in wellness and inner peace.
- G – Growth: Expanding your mindset and capabilities.
- I – Intention: Living life with purpose and clarity.
- N – Network: Thriving inside a supportive, virtual herd.
- E – Elevation: Becoming the Greatest of All Time version of you.
You’re on the list! 🐐
I’ll email you as soon as doors open for the G.O.A.T. Framework.

- Two group coaching calls a monthMeet with Sarah and the group on Zoom to get clear, get unstuck, and plan your next step.
- One private coaching session a monthA one-on-one virtual session included with your membership, so you can go deeper on what matters to you.
- Email check-ins in betweenSupport and accountability between sessions, so progress doesn’t wait for the next call.
- A private Facebook groupA place to share wins, ask questions, and connect with other women working on the same things.
Not sure which fits? Book a free 15-minute discovery call and we’ll figure it out together.
More client stories
“Sarah played a pivotal role in helping me obtain my personal and career goals. Life only seems to get increasingly complicated as I get older in not only my personal life, but professionally as well. With her input and help, I was able to find a fulfilling career with many opportunities for advancement. As a woman, career advancement is only that much harder, and she helped me to see things from an unbiased, non-judgmental perspective. I highly recommend her services.”
Jenny D., WI
“I appreciate Sarah’s unique ability to imagine new possibilities and support my big and wild dreams. She is an excellent listener and asks creative questions that gently encourage me to think in a new way. I feel comfortable sharing my authentic thoughts and feelings because Sarah is non-judgmental and will support any goal, dream, or vision I have. I would highly recommend Sarah for coaching if you’re looking to elevate your life personally or professionally.”
Ashley S., AZ
“Sarah has been my coach for 3 months now and she is the absolute best!!! She has moved me forward in my life—helping me from being stuck in so many areas, such as in my career, with certain areas in my personal life and with some barriers I have with self-care. I cannot express how much genuine support Sarah has provided for me. She helps me so much that I try to take her wisdom with me each time I meet with her!”
Joanna K.
“It’s not easy to guide and help other people. But I must give Sarah credit: she is patient, flexible, and a good listener (before asking key questions). Personally, she helped me see that I demanded too much of myself with unrealistic expectations. Then she encouraged me toward healthy progress!”
Tyler Z., WI
“Meeting with Sarah was my first experience working with a life coach. Sarah is a very patient listener… encouraging me to rethink the narrative in my head.”
Lori B., WI
“Sarah is very knowledgeable, engaging, and helps you see the bigger picture. She is very passionate about others achieving their goals.”
Hallie G., WI
Get to Know Me Better
Videos, podcasts and posts to help you get unstuck.
Free resources
Tools to help you slow down, get clear, and take your next step.
Guided meditations
Guided meditation really helps me be less reactive and more responsive. I’m not as defensive, or as quick to get frustrated, and it’s easier for me to gather my thoughts. I highly recommend Insight Timer’s free app. I have a few free meditations on there that I hope you’ll find helpful. Here’s one to start with.
Try “Walking in the Woods”Bad Week or Bad Fit? A 10-question check-in
Is it just a rough stretch, or is something bigger telling you it’s time for a change? Take five minutes with this printable check-in and find out.
- 10 quick questions, scored 0 to 2
- What your score means, and what to do next
- A reflection prompt on what you’ve told yourself is for “other people”
You’re in! Here’s your check-in.
Download it below, print it, and grab a pen. Bookmark this page to come back anytime.
Ready for more time and more joy?
Book a free 15-minute discovery call. We’ll talk through what’s weighing on you and what you’d like to change, with no pressure and no judgment.
Book Free Discovery Call